imagesWOAH today sees the launch of The Wrong – New Digital Art Biennale, the concept and outcome is pretty incredible with such diverse works being shown and with such a broad spectrum of artists.

The Wrong – New Digital Art Biennale

The Wrong – New Digital Art Biennale opens its “online” doors, here at , and in a more relaxed pace, its “AFK” doors in more than ten different cities around the world.

What is The Wrong’s mission? To create, promote and push positive forward-thinking contemporary digital art to a wider audience worldwide through a biennial event that gathers the best selected by the best, while embraces the young talents of today’s digital art scene.

A team of 30 top curators/artists have been working for more than 6 months to feature what they like best in the new digital art world. The biennial is divided into pavilions; virtual spaces in which selected works are exhibited. In total, there are 30 online pavilions, including an “unlimited” pavilion open to public participation and a “meta” pavilion exclusively featuring exclusively the artwork of the curators. More than 300 artists have been invited officially, and have their work featured in the pavilions, and several hundreds are still applying to until the end of the event to participate of the “unlimited” open pavilion. The Wrong is the only free biennial that is fully accessible both to participate and to attend, and everything just one click away.

The Wrong has no theme. Each of the official pavilions has a curator responsible to select its artists. The curators leading pavilions are Jodi, Yoshi Sodeoka, Anthony Antonellis, Rollin Leonard, Lorna Mills, Curt Cloninger, Emilio Gomariz, Eric Mast, Chiara Passa, Max Hattler, A.Bill Miller, Helena Acosta, Peter Rahul, Miyö Van Stenis, Andrew Benson, Emilie Gervais, Rick Silva, Michaël Borras, Sara Ludy, Ellectra Radikal, Giselle Zatonyl, Protey Temen, Johann Velit, Michael Staniak, Gerhardt Rubio Swaneck, Rosa Menkman, Joseph Yølk Chiocchi, Cristina Ghetti, Julia Borges Araña, Guilherme Brandão e David Quiles Guilló.

The open public unlimited pavilion (aka Homeostasis Lab) displays a selection of artwork submissions that artists and general public interested in participating in the event, but who were not invited by any curator, can submit to the two curators assigned specifically to this space . An open call was released early April 2013, and will run until the last day of the event, allowing everyone interested to have a chance to submit their work also during the event. The content of this pavilion will be curated by Julia Borges Araña + Guilherme Brandão and renewed everyday until last day of the biennial.

The curators pavilion (aka META) will open its doors later this month, and displays exclusively artworks generated by the curators. The curators’s pavilion curator, David Quiles Guilló, is also the creative director of the The Wrong, and found guilty of selecting the 30 curators of the biennial. He is the founder and creative director of ROJO®, the art joint responsible for putting this biennale together, from initial ideas to getting everyone on board, to design, production and full media communication of the event, until its last consequences.

In addition, and for everyone who really needs to share a drink AFK (away from keyboard) with their friends, The Wrong curators have selected several art spaces in cities around the world to host The Wrong Embassies, temporary AFK projects, where the physical experience of the digital biennale will take place, featuring live performances, workshops and exhibitions.

At the very end of the biennial, The Wrong Book will be launched, compiling a selection of the best digital artwork submitted by all participants to specifically appear printed in this book. Due to the very nature of the event, we had to think of something amazing, so The Wrong Book’s binding will be done in “random mode”, meaning that each and every copy will be unique. It will be available for orders online on January 2014. More news on this very soon.

The Wrong is, as David Quiles Guilló puts it; “A large gathering of creative individuals, inside a virtual enviroment, speaking the highest form of human communication; ART”.

Please join us like if it was your very first time at;

The Wrong
New digital Art Biennale.

November 1st to December 31st, 2013



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